Iowa Decanted Services

The staff of Iowa Decanted is proud to offer a number of opportunities for wineries and wine retailers.  In accordance with our mission, we hope to assist in the development of the Iowa wine industry by offering the following services:


Mystery Visit Service

Visit + Written Evaluation: $96

Visit + Written Evaluation + Short Consultation: $175

Visit + Written Evaluation + Best Practices Seminar: $380

Travel: $0.56 per mile

 Iowa Decanted’s mystery visit service gives wineries and wine retailers the opportunity to receive valuable feedback on customer service, servicescaping, and products sold.  Wineries also have the opportunity to participate in a short consultation with the evaluator, covering aspects of the business environment which could be developed further, with specific suggestions for improvement.  A ‘Best Practices Seminar’ will cover these suggestions in more depth, with one-on-one coaching from the evaluator to address strategies for accomplishing the suggested improvements.

Digital Visit Service

Digital Visit + Written Evaluation: $75

Digital Visit + Written Evaluation + Digital Development Consultation: $159

Iowa Decanted’s digital visit service gives wineries and wine retailers the opportunity to receive feedback on their digital servicescape, including websites and social media sites.  Wineries also have the opportunity to participate in a development consultation with the evaluator to address specific strategies for improvement.


Gold level supporters of Iowa Decanted have the opportunity to receive a free evaluation on both their digital and physical servicescape.  Red level supporters of Iowa Decanted qualify to receive one free evaluation.

For additional information, please contact Nick Thornburg at  Be sure to ask about our Sharing is Caring offer to see if you qualify for a fee waiver.


Why are we offering these services?

Iowa Decanted is dedicated to the development of the Iowa wine industry and our staff is uniquely qualified to offer evaluation and consultation services for digital as well as physical locations.  With over thirty years of accumulated experience in communication services, digital development, and marketing/storybuilding, we can offer constructive criticism and advice to those wishing to further develop and grow their business.  And since members of our evaluation staff are experienced wine-tasters and evaluators, our perspective is particularly valuable for wineries and wine retailers.

In any business, the prospective customer faces a high level of uncertainty, particularly in regards to the quality of goods and services.  Customers who are uncertain, or who lack specific knowledge or experience will focus on a number of quality signals in order to make educated decisions about their purchase.  Among these signals is the digital and physical servicescape of the business, the consistency and quality of customer engagement by staff, and, of course, the quality of the product sold.  The perception of quality is intrinsically linked to each of these elements.

The staff of Iowa Decanted has a vested interest in the success of Iowa wineries and retailers.  Our high level of experience in communication services and evaluation puts us in a particularly strong position to assist in the development and cultivation of the business environment.  Our Visit Services allow our staff to assess the quality of customer service, servicescaping, product, and overall message of the business environment.

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